Doug and Marc spoke about creating effective lead generation.
One of the most efficient ways to grow a business is through lead generation. It might also be one of the least used and most overlooked. The issue is that most companies struggle with lead management. In particular, many companies lack knowledge regarding which leads are beneficial to their operations and which ones should be avoided.
Learn more at https://www.spinutech.com
Doug partners with business leaders to strategically optimize their contract costs and would like to offer you the Most Incredible Free Gift Ever just for saying 'Maybe.'
Find all of Doug's content at https://terminalvalue.biz
Apple Podcast: https://podcasts.apple.com/us/podcast/260-the-forgotten-secret-of-great-lead-generation/id1531925530?i=1000582894703
Terminal Value: https://terminalvalue.biz/captivate-podcast/the-forgotten-secret-of-great-lead-generation-with-marc-reifenrath
01:14 Two Parts of the equation for getting a lead.
02:06 Landing pages and sales funnels
03:39 Critical components on driving traffics into that either website or your landing page
05:07 What is conversion
06:17 How to create relevant traffic in that value positive way
09:46 The key part of really pulling conversion and driving traffic together
14:00 conversion and regression in lead generation
18:24 Last thoughts
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