Doug and Caleb spoke about creating an experience of the world's class using customer data.
The biggest asset you have is your customer. More than merely developing quality product offerings is required to deliver world-class customer experiences. It involves mastering client data, which is considered to reflect the character of your business.
Establishing a clear line between what you already know about your customers and what you speculate they might want is the first step in exploiting customer data.
Learn more at https://www.crocheconsulting.com
Doug partners with business leaders to strategically optimize their contract costs and would like to offer you the Most Incredible Free Gift Ever just for saying 'Maybe.'
Find all of Doug's content at https://terminalvalue.biz
Apple Podcast: https://podcasts.apple.com/us/podcast/261-using-customer-data-to-create-a-world-class/id1531925530?i=1000583029749
Terminal Value: https://terminalvalue.biz/captivate-podcast/using-customer-data-to-create-a-world-class-experience-with-caleb-roche/
01:06 Croche Consulting’s perspective on what is customer experience.
05:36 Red Napkin approach
07:09 Dan Kennedy Georgia letter strategy
09:27 The Referral Marketing
11:02 Fortune 500 - Customer experience
18:36 Last thoughts
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